Archive | January, 2006
More Brain Scans in the News
fMRI scans are being used as hard-to-deceive lie detectors, and entrepreneurs are piling in to exploit the technology.
Continue reading...Brain Fingerprinting Labs Does Ads
30. January 2006
Using simpler scanning technology than that used in fMRI testing, Brain Fingerprinting Labs is evaluating ads by measuring the brain responses of viewers.
Continue reading...NYTimes: fMRI Empathy Research
24. January 2006
fMRI research at the University College London showed gender-specific levels of empathy for individuals perceived as “good” or “bad”.
Continue reading...Book Review: The Ethical Brain
24. January 2006
The Ethical Brain by Michael S. Gazzaniga offers research findings and discussion on topics ranging from abortion to gene manipulation, all from a neuroscience point of view.
Continue reading...Adweek Covers Neuromarketing
23. January 2006
If you happen to be an Adweek subscriber, you can check out their new article, Inside The Consumer Mind. Here’s the blurb:
As Coca-Cola’s famous “Mean Joe Green” ad unfolded frame by frame, a magnetic resonance imaging machine recorded what was going on inside the viewer’s brain. When oxygen carried by blood pooled in the [...]
Brain Fitness Trend
20. January 2006
Various pundits suggest that one of the hot trends in the early part of the 21st century will be “brain fitness”.
Continue reading...Neuroscience and Web Design
20. January 2006
Research shows that visitors are influenced by good website design even if they don’t consciously realize it.
Continue reading...Mirror Neurons and Sales Style
19. January 2006
Our brains contain neurons that appear to express the same emotions that someone we are watching expresses, and sales pitches will be less effective when dissonance between words and emotions is created.
Continue reading...Branding and the Brain
17. January 2006
Brand preferences seem to be stored in the brain by a conditioning process, much like Pavlov’s dogs, according to new fMRI research.
Continue reading...Book Review: Mind Wide Open
17. January 2006
Mind Wide Open – Your Brain and the Neuroscience of Everyday Life is a romp through todays neuroscientific thinking written in a highly accessible manner.
Continue reading...Subscribe & Connect!
- The Power of FREE!
- Decoy Marketing
- Order vs. Disorder: Surroundings Matter
- The Neuromarketing of Burgers
- Child Labor: Put That Baby to Work!
- Fear Factor Branding: The Best Ad Placement Ever
- Neuro-Menus and Restaurant Psychology
- Photos Make a Difference
- Your Brain on Stories
- Scent Marketing vs. Social Media
- Alexandre Bigaiski: Hey guys. I am very happy to know this. Congratula...
- Franki Nguyen: Backend optimisation aside, using a CDN (content d...
- Boothe Media: I agree with Roger that sometimes the low cost ste...
- Alexandre Bigaiski: Hello Roger. Could you send me the lyrics of this ...
- Roger Dooley: There's no doubt that objective, in-depth intervie...
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30. January 2006
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