fMRI research at the University College London showed gender-specific levels of empathy for individuals perceived as “good” or “bad”.

If you happen to be an Adweek subscriber, you can check out their new article, Inside The Consumer Mind. Here’s the blurb: As Coca-Cola’s famous “Mean Joe Green” ad unfolded frame by frame, a magnetic resonance imaging machine recorded what was going on inside the viewer’s brain. When oxygen carried by blood pooled in the [...]