January 2006

fMRI scans are being used as hard-to-deceive lie detectors, and entrepreneurs are piling in to exploit the technology.

Using simpler scanning technology than that used in fMRI testing, Brain Fingerprinting Labs is evaluating ads by measuring the brain responses of viewers.

fMRI research at the University College London showed gender-specific levels of empathy for individuals perceived as "good" or "bad".

The Ethical Brain by Michael S. Gazzaniga offers research findings and discussion on topics ranging from abortion to gene manipulation, all from a neuroscience point of view.

If you happen to be an Adweek subscriber, you can check out their new article, Inside The Consumer Mind. Here's the blurb: As Coca-Cola's famous "Mean Joe Green" ad unfolded frame by frame, a magnetic resonance imaging machine recorded…

Various pundits suggest that one of the hot trends in the early part of the 21st century will be "brain fitness".

Research shows that visitors are influenced by good website design even if they don't consciously realize it.

Our brains contain neurons that appear to express the same emotions that someone we are watching expresses, and sales pitches will be less effective when dissonance between words and emotions is created.

Brand preferences seem to be stored in the brain by a conditioning process, much like Pavlov's dogs, according to new fMRI research.

Mind Wide Open - Your Brain and the Neuroscience of Everyday Life is a romp through todays neuroscientific thinking written in a highly accessible manner.