January 2006

As neuroscientists discover more about the mechanics of how our brain relates to our conscioiusness, some worry that neuroscience will be the next religion vs. science battleground.

One author believes that more complex entertainment media have increased national IQ.

The brain processes visual information in two distinct ways, and design techniques need to appeal to both systems.

We're not at the point where we can plug in extra memory before we take a test, but there are promising developments in getting the brain to interact directly with a computer.

Subliminal ads may not be extremely effective, but they do seem to have a minor impact on behavior.

Even if brain scans produce better ads, that may not solve every marketing problem.