Monthly Archives

September 2011

December 2023 August 2023 July 2023 March 2023 August 2021 February 2021 May 2020

It’s the Product, Stupid

Roger Dooley 4
The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my…

Is Your Brand Evil?

Roger Dooley 9
In Martin Lindstrom's excellent Brandwashed, the underlying theme is that brands and other advertising imagery can exert an unhealthy influence on consumers, usually without conscious awareness. Brands infect us, he suggests, from…

Can Twitter Make You Skinny?

Roger Dooley 5
Could having many connections on social media sites like Twitter and Facebook cause you to lose more weight than, say, running on a treadmill? The answer is... maybe. Research on mice showed that those individuals who socialized with…

R.I.P. EmSense

Roger Dooley 7
Independent sources have confirmed that EmSense, an early participant in the neuromarketing field, is closing. What will this mean for the nascent neuromarketing industry?

EmSense Closing?

Roger Dooley 7
I've heard rumors from a couple of sources that EmSense, one of the early pioneers of neuromarketing, is shutting down. At this point, I have been unable to reach anyone within the company to address this topic. Their corporate office…