September 2011

A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death - abstractly or specifically. They used a detailed story which placed the reader in a burning apartment…

Does your brand or business have an emotional connection with at least some of its customers? If so, that's a very good thing. A new study of retail chains showed that while just one in five consumers felt they had an emotional…