Emotional TV Programming and Ad Effectiveness

In American Idol, Neuromarketing Style I noted that the Fox show I’d really like to see brain activity for was the ultra-intense drama 24. The combination of suspense, rapid-fire action, and occasional brutality would make for some interesting brain scans. But what of the ads that have to follow, say, a scene where a blowtorch-wielding Jack Bauer tries to extract information from an uncooperative villain? Neuromarketing reader Megan Zuniga commented that, “I think if they placed an ad whenever Jack is torturing someone, I doubt anyone would notice the ad.” My first inclination would have been to agree, but it turns out that research on a similar topic indicates the opposite. […]