Alfred Hitchcock, Your Brain, and DARPA Roger Dooley 1 Why is DARPA paying academic researchers to study how Hitchcock suspense films and Clint Eastwood westerns light up our brains?
Movie Mind Control Roger Dooley 0 It's no surprise that movies can light up the brain. After all, they can surprise or frighten us, makes us laugh or cry, create suspense, and much more. What IS interesting from a neuromarketing standpoint is that different directors,…
