The issue of simplicity vs. complexity is, well, complicated. In business, simplicity and brevity are usually greatly preferred, but in marketing trying to get your message into a few words sometimes doesn’t work as well as longer text. For example, some of the most effective direct sales letters are lengthy, running many pages long. Longer product descriptions can outperform short ones. An interesting little test conducted by FutureNow and described by Anne Holland shows that when it comes to guarantees, simple may be best. […]

Join 23,647 smart marketers like you.
Better results, less money! Get my newest, best ideas free!