Baby Pictures Really Do Grab Our Attention

Since the early days of advertising, it’s been axiomatic that pictures of babies grab the attention of readers more effectively than any other kind of image. This has led to baby pictures being used in ads for just about any kind of product or service, often with a cute caption to tie in the image to the unrelated ad content. As it turns out, decades of advertisers were right on the money: our brains are hardwired to respond to baby faces, and even baby-like characteristics in adults. […]