Sands Research Targets 1.3 Billion Brains

In 1996, John Keating wrote a book titled Two Billion Armpits: How Experts Sell China What It Really Wants, referring to the size of the consumer goods market in China. Texas-based Sands Research is writing a new chapter that might be titled 1.3 Billion Brains. Most neuromarketing studies have taken place in the US and [...]

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Neuromarketing Firm Awards Olympic Gold to Visa, Home Depot

Mega-sporting events are always mega-advertising events, and the cost to become a sponsor or advertiser is a huge commitment of corporate dollars. The inevitable question that arises after the event is, “Was it worth it?” NeuroFocus, a neuromarketing research company, has released their “Beijing Brand Study” which attempts to answer that question for the 2008 [...]

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