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Sands Research Targets 1.3 Billion Brains

In 1996, John Keating wrote a book titled Two Billion Armpits: How Experts Sell China What It Really Wants, referring to the size of the consumer goods market in China. Texas-based Sands Research is writing a new chapter […]

By |August 2nd, 2011|

Neuromarketing Firm Awards Olympic Gold to Visa, Home Depot

Mega-sporting events are always mega-advertising events, and the cost to become a sponsor or advertiser is a huge commitment of corporate dollars. The inevitable question that arises after the event is, “Was it worth it?” NeuroFocus, a neuromarketing research company, has released their “Beijing Brand Study” which attempts to answer that question for the 2008 Summer Olympics. One of the firm’s key measurement variables is “Brand Perception Lift,” which they define as “the degree to which certain specific brand attributes experience a gain in consumers’ subconscious associations with the brand.” […]

By |August 29th, 2008|