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7 Ways To Be the Most Interesting Person in Any Room, and More – Roger’s Picks

Consider this a double-dose of Roger’s Picks since we missed last week’s wrap-up… And, if YOU found a compelling article or blog post this week, add it in a comment! […]

By |February 28th, 2014|

The Best of Neuromarketing – 2011

Once again, it’s time for the “Readers’ Choice” Neuromarketing picks for the year. These posts aren’t my own choices, but are selected because they garnered the most traffic from tweets, Facebook shares, Stumbleupon clicks, and so on. […]

By |December 21st, 2011|

Sands Research: Faster EEG for Neuromarketing

In what it terms a “neuromarketing breakthrough,” Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new setup uses a high-density array of EEG sensors capable of measuring activity 10,000 times per second. This hardware is combined with proprietary software to analyze brain activity. […]

By |May 13th, 2010|

The Neuromarketing of Burgers

There’s hardly a shortage of places to buy hamburgers in the US, but the restaurant chain Five Guys has opened 300 stores in the last five years, and has contracts for many more. Locally, I’d been hearing about the fantastic hamburgers and fries at Five Guys for months, and finally ventured inside to see what has allowed the chain to grow in a seemingly saturated market. What I found were very good burgers and even better applied neuromarketing. In one short visit, I saw a variety of different techniques, most of which I’ve written about in past posts: […]

By |October 15th, 2009|

Training Your Brain to Multitask

It’s Monday, your inbox is full of unanswered emails, you desk is piled high with paper, and you’ve got a couple of important project deadlines looming. There’s one bright spot: although past research has indicated that people’s ability to multitask, i.e., perform several tasks at once, is very limited, a new study shows one can improve multitasking ability with training. First, the bad news: […]

By |August 24th, 2009|