The Best of Neuromarketing – 2011

Once again, it’s time for the “Readers’ Choice” Neuromarketing picks for the year. These posts aren’t my own choices, but are selected because they garnered the most traffic from tweets, Facebook shares, Stumbleupon clicks, and so on. Without further ado, here are the top articles of 2011, as chosen by our Neuromarketing readers: 1. Simple [...]

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Sands Research: Faster EEG for Neuromarketing

In what it terms a “neuromarketing breakthrough,” Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new setup uses a high-density array of EEG sensors capable of measuring activity 10,000 times per second. This hardware is combined with proprietary software to analyze brain activity.

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The Neuromarketing of Burgers

There’s hardly a shortage of places to buy hamburgers in the US, but the restaurant chain Five Guys has opened 300 stores in the last five years, and has contracts for many more. Locally, I’d been hearing about the fantastic hamburgers and fries at Five Guys for months, and finally ventured inside to see what [...]

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Training Your Brain to Multitask

It’s Monday, your inbox is full of unanswered emails, you desk is piled high with paper, and you’ve got a couple of important project deadlines looming. There’s one bright spot: although past research has indicated that people’s ability to multitask, i.e., perform several tasks at once, is very limited, a new study shows one can [...]

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