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Sensory Marketing in a Business Card

We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can’t smell it, taste it, or hear it. But touch can come into play in many kinds of print media. Hence, you sometimes see the use of heavy or textured paper, varnished covers, raised ink, and other features that go beyond the merely visual. […]

By |January 8th, 2015|

Psychology Hacks for Social Media, More – Roger’s Picks

Your weekend reading list is ready! Just a few must-read items from around the web…

My Stuff
We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a communication makes a huge […]

By |November 21st, 2014|

The Popcorn Effect: When Do Brand Ads Fail?

Guest post by John Carvalho

Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences. […]

By |April 7th, 2014|

Do Your Customers Feel Ignored?

No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big trouble lies ahead.

By |April 30th, 2013|