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The Popcorn Effect: When Do Brand Ads Fail?

Guest post by John Carvalho

Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences. […]

By |April 7th, 2014|

Do Your Customers Feel Ignored?

No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big trouble lies ahead.

By |April 30th, 2013|