If you were one of the many folks at SXSW who weren’t able to get into the room to view Sunday’s SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren’t at SXSW at all, here’s a recap. (If you were turned away at the door, or had to sit on the [...]
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Compelling, emotion-rich adjectives can give bland copy a major boost in effectiveness. (Just like the start of that sentence!) I was reminded of this while viewing a Panera menu. Which do you think sounds more appealing: Ham, egg, & cheese on wheat bread sandwich. or, Our Breakfast Power Sandwich starts with lean, hardwood-smoked ham and [...]
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