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Scents, Names, Recall, and Imagination

A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that looked into why it’s fairly difficult for us to identify and imagine scents: […]

By |February 16th, 2009|

The Brut Effect: Cologne Doesn’t Really Make You Smarter

In Brain Rules by John Medina, one of the more amusing anecdotes is an informal experiment by Medina on the potency of scent to enhance the formation of memories. Medina conducted the test while teaching a complex molecular […]

By |March 3rd, 2008|