Buy Buttons and Neuro-Nudges

I have a love-hate relationship with the “buy button in the brain,” first popularized by my virtual friends Christophe Morin and Patrick Renvoise in their book, Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain. The “buy button” is a brilliant metaphor – it cuts through the jargon of neuroscience and business with admirable simplicity [...]

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Gifts for Neuro-Alarmists

Do you have a friend who’s freaked out about neuromarketing? Who’s worried that marketers are tapping into her thoughts? Who thinks someone might be pushing the buy button in his brain? Well, just in time for the holidays we’ve got the perfect gift for paranoid shoppers. Well, actually, WE don’t have it, an outfit called [...]

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The Branded Mind by Erik du Plessis

Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis. If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking [...]

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Closer to the Buy Button?

A specific part of the brain responsible for making decisions about value has been identified by neuroeconomics researchers at the University of Pennsylvania. Using fMRI, psychology professor Joseph Kable has shown that the ventromedial frontal cortex, or VMF, plays a key role in decisions involving value.

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Neuromarketing Firm Injects Buying Impulses

San Jose-based NeuroInject thinks they have developed the killer app for neuromarketers: a way to not only sense what customers think about an advertisement or product they are viewing, but to actually make the customer want it.

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One Thought Ordering: The New Buy Button

The idea that there is a “buy button” in the brain which clever marketers can push has been bandied about for years. While I remain skeptical that any marketing technique could work that magically, Intel is working on a new kind of buy button: brain implants that would let you control your computer with your [...]

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“Don’t Buy” Button Located in Brain

One of the enduring fictions of neuromarketing is that there is a “buy button” in the brain. Marketers salivate at the thought, and consumer groups fear it. (Some might say that marketers have been pushing that button with seductive products and advertisements long before neuroscience was a recognized discipline!) In reality, though, decision making is [...]

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Book Review: Neuromarketing – Selling to the Old Brain for Instant Success

We’ve had this site up for too long without reviewing the one English-language book with Neuromarketing in its title: Neuromarketing – Selling to the Old Brain for Instant Success by Patrick Renvoise and Christophe Morin. The book also features a provocative backup subtitle on its front cover, Is there a ‘Buy Button’ Inside the Brain? [...]

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