CMU Study Identifies Emotions from Brain Activity

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agreement that attention and emotional engagement can be tracked, identifying specific emotions with confidence has been elusive. Now, researchers at Carnegie Mellon University have published a new study showing the ability to identify emotions with an [...]

Continue Reading...

Sands Research: Faster EEG for Neuromarketing

In what it terms a “neuromarketing breakthrough,” Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new setup uses a high-density array of EEG sensors capable of measuring activity 10,000 times per second. This hardware is combined with proprietary software to analyze brain activity.

Continue Reading...

Ants and Humans

If the late Nobel Laureate Herb Simon were still around, I’m sure he’d be fascinated by neuromarketing. He did a lot to explode myths of human behavior, notably that people always behave in a rational, utility-maximizing, manner. I never met Simon during my student years at Carnegie-Mellon (though I did serve on a committee with [...]

Continue Reading...

Mind Reading and Neuromarketing on 60 Minutes

CBS aired a lengthy segment on “mind reading” that offered quite a bit of good information on how various labs are using fMRI to determine what people are thinking. Reporter Lesley Stahl began the piece at Carnegie Mellon University, where profs Marcel Just and Tom Mitchell are doing amazing work in which they use a [...]

Continue Reading...

Bikinis, Babes, and Buying

Scantily clad women have been used to sell products to men for decades, and likely for millennia in one form or another. There’s little doubt that the typical male brain is wired to respond to attractive females in revealing attire. But is this a cheap attention-getting trick that has no real impact on sales, or [...]

Continue Reading...

Mind Reading Progress

Reading a person’s thoughts may still be science fiction, but researchers at Carnegie-Mellon University are making surprising progress in specific types of “mind reading.” The team, led by computer scientist Tom Mitchell and cognitive neuroscientist Marcel Just, has demonstrated that they can correctly determine the concrete noun subjects are thinking three out of four times:

Continue Reading...

More Mind Reading

Berkeley neuroscientists report that they have been able to identify images subjects looked at solely by analyzing fMRI scans of the subjects’ brains. Jack Gallant and his team at the University of California Berkeley published their findings in Nature.

Continue Reading...

CMU Computers Read Thoughts

Most scientists have dismissed the idea of reading minds using technology as pure science fiction, but Carnegie Mellon University researchers have moved a step closer to doing so. Not only have they been able to identify which of several images a subject is looking at using fMRI scans of their brains. The most startling result [...]

Continue Reading...

Microsoft Taps Into Your Brain

People who think of Microsoft as a tech-age Big Brother probably won’t be comforted by the software giant’s effort to read your mind. Actually, their intentions are benign… they want to create thought-driven inputs that bypass joysticks and keyboards. Desney Tan, a Microsoft researcher, thinks that ultimately the technology could make workplaces more productive, games [...]

Continue Reading...

Penalty Pain: How to Make Your Customers Hate You

Neuromarketing readers are by now familiar with the idea of “buying pain” or “pain of paying” – when we buy something, the pain center in our brain can be activated. Work by Carnegie Mellon’s George Loewenstein and others shows that this effect is greatest when the price is perceived to be high or unfair. Buying [...]

Continue Reading...