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The Neuroscience of Conversion Optimization

[Guest post by Nick Kolenda]

If you’re a digital marketer, then you know the feeling.

You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the data and what do you see…an embarrassingly low conversion rate. […]

By |August 14th, 2014|

Santorum’s Test, and Why Conflict is Good

Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican presidential nomination. Recently, Santorum responded to a question about who he’d place in […]

By |January 5th, 2012|

Why Politics is Hard

If you were asked to judge a policy proposal for addressing a social issue, which would be more important to you, the content of the proposal or the party that wrote it? Most of us would answer that the […]

By |August 20th, 2010|

Mistakes Were Made (but not by me)

The imperfection of our human brains has been a frequent topic of books lately, most notably Dan Ariely’s Predictably Irrational. Mistakes were made goes into considerable depth on one key failing, cognitive dissonance. The authors call cognitive dissonance the “engine of self-justification” and attribute many examples of irrational behavior to our attempts to resolve it.

By |August 19th, 2010|

Make Buying Difficult?

Marketers expend a great deal of effort making it easy to buy their products. They expand distribution channels, offer financing alternatives, and when possible ensure the customer can leave with the product at time of purchase. After […]

By |August 12th, 2010|

Flattery Will Get You Somewhere

Many people buy into the old axiom, “Flattery will get you nowhere.” Neuromarketing readers, though, are an exceptionally bright and discerning group, and have no doubt already anticipated what comes next: new research shows that even when people perceive that flattery is insincere, that flattery can still leave a lasting and positive impression of the flatterer.

Elaine Chan and Jaideep Sengupta of the Hong Kong University of Science and Technology published their research in the Journal of Marketing Research, concluding: […]

By |February 17th, 2010|