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Chew Gum, Get Smart

Need to get smarter, right now? Pop a stick of gum in your mouth. According to research from St. Lawrence University, you’ll get a boost in cognitive ability for a short time – just 15 to 20 minutes. After that, the benefits fade and gum-chewers perform the same as non-chewers.

Study: Brain Games Give Cognitive Boost

At last, there is scientific proof that it’s possible to boost generalized cognitive performance with specific training, in this case web-based brain games. For years, we’ve heard first that we should keep sharp by doing crossword puzzles or similar brain-challenging activities, only to find later that research has been unable to prove their effectiveness in [...]

A Better Brain in Four Days

We’d all like to think better, but few of us have the time or desire to, say, spend years in a Tibetan monastery learning to meditate. Past studies have shown that such extended training can indeed improve cognitive functioning. Remarkable new research shows that just four days of meditating for 20 minutes per day produced [...]

Use Your Cell Phone, Save Your Brain

Neuromarketing readers know I sometimes venture into the non-marketing area of brain fitness, and I couldn’t resist passing along this bit of research on cell phone use. For years, we’ve been hearing alarming claims that cell phone use causes brain cancer, though no reputable study has established such a link. Now, a study from the [...]

Sugar as Brain Food

This isn’t great news for dieters, but sometimes sugar can be a good thing. Roy Baumeister, a psychologist at Florida State University, had subjects perform a mentally taxing task – watching a video while being careful to ignore random words scrolling across the bottom of the screen. (Apparently, it takes quite a bit of concentration [...]

Smarts from Sunshine

We all know that sunshine seems to have an impact on your mood, but could it even affect how well you think and make decisions? Surprising new research from the University of Alabama at Birmingham suggests that it can:

Another Way Video Games Make You Smarter

One of my most read, tweeted, and retweeted posts lately has been Video Games Make You Smarter… Really. In addition to the cognitive enhancement from “shooter” and other games involving intense screen action, there’s another way that video games can help brain fitness.

Video Games Make You Smarter… Really!

Can video games make you a better air traffic controller? How about a better surgeon? And, for the huge demographic bubble of baby boomers, can video games keep you cognitively sharp into old age? Continuing our focus on brain fitness this week (see also Nap for Success), here’s another surprising research finding: video games make [...]

Nap for Success

Coffee Smell Is All You Need

I’ve written about sensory branding, olfactory marketing, and in particular Starbucks’ attempt to get more coffee aroma into its stores. Now, it seems that all you need to get you going in the morning is a whiff of coffee aroma: Wake up and smell the coffee…yes, it’s the best way to cure tiredness. The researchers [...]

« Older Entries

Chew Gum, Get Smart

Study: Brain Games Give Cognitive Boost

A Better Brain in Four Days

Use Your Cell Phone, Save Your Brain

Sugar as Brain Food

Smarts from Sunshine

Another Way Video Games Make You Smarter

Video Games Make You Smarter… Really!

Nap for Success

Coffee Smell Is All You Need

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