Tag Archive | "college branding"
College Branding in an Open Source Era
At this year’s South by Southwest Interactive, I had a chance to speak with Anya Kamenetz, author of DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education. In her short but insightful book, Kamenetz outlines the forces that are starting to transform higher education in the U.S. and suggests alternative scenarios for [...]
Continue reading...College Branding: What if Harvard Moved Next Door?
Monday, November 2, 2009
Why do most college branding efforts end up as meaningless pablum? I think it’s because most colleges have been relatively insulated from the effects of devastating competition. In fact, historically there have been major barriers to competition in the cozy world of higher education. The biggest have been geography, cost, and reputation. [...]
Continue reading...Just Say NO to Bland College Branding
Tuesday, October 27, 2009
I’ve been reading the recently released second edition of Differentiate or Die by Jack Trout, and there are some powerful (and timeless) messages there for all brands. Although the entire book is geared toward commercial brand differentiation, some of the comments relate directly to higher education marketing. Trout takes on bland, meaningless product taglines with [...]
Continue reading...Sexy Names for College Courses
Wednesday, September 9, 2009
I’ve written often lately about college branding, but have focused on developing the external brand of the institution. One thing that’s clear is that as skeptical as academics may be about the idea of branding, a few profs are actively employing the concept to increase enrollment in the courses they teach. If you [...]
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Tuesday, May 11, 2010
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