Power of Ten: The Weird Psychology of Rankings

Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked these days – best cities to find love, best places to retire… people seem to [...]

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Finding a College and Choice Architecture

It’s that time of year when many U.S. high school seniors are making their final college decisions. They have their last acceptance letters, and now must choose which school they will attend in the fall. It’s a good time to think about how the college search process begins, and how the choice architecture of the [...]

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