Tag Archive | "customer service"

Maslow, Emotion, and a Hierarchy of Service

Thursday, September 2, 2010

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Maslow, Emotion, and a Hierarchy of Service

Branding expert Denise Lee Yohn proposes a new hierarchy of customer service based on Maslow's famous breakdown of human needs.

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Differentiate or Die

Monday, October 26, 2009

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Book Review: Differentiate or Die by Jack Trout (Second Edition) If someone asked you what set your product or brand apart from the competition, would you answer “quality” or “customer orientation?” If your answer is “yes,” you might be in for a rude awakeing…

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