How to Win Arguments, Be Attractive, & More – Roger’s Picks

Heres some of the interesting content we found this week… Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”.

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Your Brain on Thousands of Products

Last week, we saw that order of presentation of a small number of products dramatically affects consumer preference. (See Order Effect Affects Orders.) But how do our brains cope when choices number in the hundreds or thousands, and how do websites best match products or services to their visitors? First, a warning – Neuromarketing reader [...]

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