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Emotions, Taste, and Expectations

Neuroscientists using fMRI brain scans have shown that people pereceive different tastes depending on their expectations. Marketers can use this data to show the importance of advertising, packaging, and other factors that affect product perception.

By |February 27th, 2006|

Neuroscience and Web Design

Research shows that visitors are influenced by good website design even if they don't consciously realize it.

By |January 20th, 2006|