eeg | Neuromarketing

NeuromarketingWhere Brain Science and Marketing Meet

Inside NeuroFocus

Somehow, one might expect the most prominent neuromarketing firm to have more ostentatious offices than a modest two-story building nestled in a mixed-use Berkeley, CA neighborhood. A skateboard park is across the street, and neighboring businesses include discount outlets and small industrial firms. Much like our skulls, though, the exterior of the Neurofocus HQ conceals [...]

It’s Super Bowl Brain Scan Time!

Lots of people look forward to the Super Bowl. While most eagerly anticipate the on-field action, a significant portion of the game’s TV viewers pay more attention to the ads. (If you are reading this, you are likely one of the latter!) Then, there’s the smaller set of neuromarketing-types that want to see how viewers’ [...]

University Neuromarketing Lab Opens

Iowa State University has officially opened their new neuromarketing laboratory in the Gerdin Business Building on their Ames campus. The new lab, led by marketing professor Terry Childers, will use EEG to study consumer decision-making. One early study looks at how consumers react to pictures vs. text in advertising: “If you see an ad in [...]

What Yogurt Can Teach Marketers

I’m not a big yogurt fan. “Live cultures” would be unacceptable (or even scary) in most foods, but are highly prized in yogurt. Nevertheless, we can all learn something from a neuromarketing study focused on the gooey dairy product.

The Buying Brain by A. K. Pradeep

Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery. There are no university studies that conclusively demonstrate that one can improve advertising effectiveness or design better products using brain scans or biometrics. Virtually all of the neuromarketing research to [...]

Neuromarketing at New Scientist

For a field that some pundits dismiss as pseudoscience, neuromarketing scored a coup when New Scientist had Neurofocus optimize their cover design, and then wrote about the process. To be sure, the well-regarded science mag was cautious in its commentary, but they were happy to claim to be the world’s first neuromarketing-influenced magazine cover.

Virtual Supermarket

One of the challenges facing marketers is the difficulty in predicting real-world behavior from data captured in less than real circumstances. A horizontal, immobile subject surrounded by a claustrophobic, noisy fMRI tube might reasonably be expected to behave differently than one walking around a retail store, for example. While EEG caps and wireless transmitters have [...]

fMRI, Neuron Data Validated

Brain scans using fMRI (functional magnetic resonance imaging) don’t always get a lot of respect. They have been accused of being used to produce research that is colorful but not particularly insightful. One study used fMRI to find activity in the brains of dead salmon (Are Brain Scan Findings Fishy?). Some have even suggested that [...]

Sands Research: Faster EEG for Neuromarketing

In what it terms a “neuromarketing breakthrough,” Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new setup uses a high-density array of EEG sensors capable of measuring activity 10,000 times per second. This hardware is combined with proprietary software to analyze brain activity.

New Neuromarketing Headsets

A couple of new headsets that can be used for neuromarketing studies won’t win any fashion awards, but offer the potential to gauge consumer reactions in relatively normal situations. The first is from Hitachi, and in contrast to the more common EEG caps it employs far-red light technology:

« Older Entries

Newer Entries »

Inside NeuroFocus

It’s Super Bowl Brain Scan Time!

University Neuromarketing Lab Opens

What Yogurt Can Teach Marketers

The Buying Brain by A. K. Pradeep

Neuromarketing at New Scientist

Virtual Supermarket

fMRI, Neuron Data Validated

Sands Research: Faster EEG for Neuromarketing

New Neuromarketing Headsets

Subscribe & Connect!

Neuromarketing Books

Roger’s “Brainy Marketing” at Forbes

Recent Posts