What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient’s first name.
This remarkable result hasn’t been formally published, but is recounted in The Small BIG, the latest effort from […]
Conversion experts optimize websites for a living, so we take a detailed look at how they convert visitors into leads on their own websites.
We’ve got some particularly good finds this week, with several great user experience-related items. Check ‘em out, add your own!
If you are an engineer, friction is your enemy. That’s even more true if you are a web marketer trying […]
Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a compelling piece of content […]
I was surprised to hear that Google is killing off Google Reader. I’ve been a sporadic user for years, and I know many people still rely on RSS feeds to keep up with multiple blogs and other sites. At the same time, I suppose I fall into the “declining use” category mentioned by Google. With so many places for news and content discovery, I rely on Reader less than in the past. […]
Late-night infomercials and commercials often promote subjects like buying real-estate with no money down and other get-rich quick schemes. While these promotions are broadcast in the wee hours because air time is cheaper and more readily available, it turns out there’s solid science behind this timing. In a new study, Duke university researchers found significant differences in the way sleep-deprived subjects evaluated risk: […]