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How Top Conversion Experts Seduce You Into Giving Up Your Email

These days, almost every website wants your email address. It might be for a newsletter, for blog updates, or special offers… whatever the reason, these site owners know that a good email list is a critically important business asset.

But, how do you get visitors to subscribe? In these days of overstuffed inboxes, there’s surprising resistance to giving up one’s email. So, we looked to the top conversion experts in the world to find their secrets for turning casual visitors into subscribers. […]

By |August 5th, 2014|

Fighting Friction, Evil Persuasion, & More – Roger’s Picks

We’ve got some particularly good finds this week, with several great user experience-related items. Check ‘em out, add your own!

If you are an engineer, friction is your enemy. That’s even more true if you are a web marketer trying […]

By |June 12th, 2014|

Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a compelling piece of content […]

By |March 28th, 2014|

RIP Google Reader – Do You Care?

I was surprised to hear that Google is killing off Google Reader. I’ve been a sporadic user for years, and I know many people still rely on RSS feeds to keep up with multiple blogs and other sites. At the same time, I suppose I fall into the “declining use” category mentioned by Google. With so many places for news and content discovery, I rely on Reader less than in the past. […]

By |March 14th, 2013|

Selling to the Sleepy

Late-night infomercials and commercials often promote subjects like buying real-estate with no money down and other get-rich quick schemes. While these promotions are broadcast in the wee hours because air time is cheaper and more readily available, it turns out there’s solid science behind this timing. In a new study, Duke university researchers found significant differences in the way sleep-deprived subjects evaluated risk: […]

By |March 16th, 2011|