Persuade with Silky Smooth Copy

It shouldn’t surprise Neuromarketing readers that choice of words is important when writing headlines, taglines, or copy, but brain scans show how specific words can have the same meaning but activate different areas of the brain. Emory University researcher Krish Sathian has shown that words that words related to texture, for example, activate areas of [...]

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The Dread Zone: Anticipating Pain

Neuroscientists have used fMRI to discover that the brain’s anticipation of pain can be as bad as actually experiencing the pain. Marketers should use pain references carefully.

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