Convince with Simple Fonts

Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface. Research by Hyunjin Song and Norbert Schwarz shows that the way we perceive information can be affected dramatically by how simple or complex the font is. In particular, their work found that a simple font was more likely to get the readers to make a commitment. Here’s the whole story… […]

By | March 4th, 2010|

Another Way Video Games Make You Smarter

One of my most read, tweeted, and retweeted posts lately has been Video Games Make You Smarter… Really. In addition to the cognitive enhancement from “shooter” and other games involving intense screen action, there’s another way that video games can help brain fitness. […]

By | July 28th, 2009|

Exercise, Weight Loss, & Your Brain

From both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise. And we’ve all had friends who gushed about starting a modest walking program, for example, and saw themselves drop unwanted pounds. All this flies in the face of the math of exercise. If you’ve ever watched the calorie counter on your treadmill or Stairmaster, you know how painfully slowly the “calories burned” number climbs. A vigorous session may burn only a few hundred calories – an amount that could be consumed in a minute with a rich dessert. Not to worry, we’ve been told – even after you stop your workout, your body’s metabolism remains in high gear for many hours. Now, researcher Edward Melanson, an exercise physiologist and associate professor of medicine at the University of Colorado in Denver, has shown that the supposed long-term metabolism boost doesn’t really happen. But, before your cancel your gym membership, there may be a way that exercise does help you lose weight, even if it’s not the mechanism promoted by fitness experts for years. First, the bad news: […]

By | June 8th, 2009|

Fitness Marketers Need to Get Brainy

Back in March, I predicted a fitness boom following a huge Newsweek cover story on exercise and the brain (Brain Improvement to Spark Fitness Boom). I'm still waiting. My own health club hasn't had an observable influx of older members [...]

By | September 13th, 2007|