Contagious Dissatisfaction

Most businesses wouldn’t question that it’s a good idea to resolve problems quickly to prevent erosion of their reputaton, but many don’t do a particularly good job of it. Even when it’s too late to fix the actual problem, an apology can mollify that customer and even result in reversal of the public criticism (see [...]

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Please Your Guests by Fooling Them

Imagine that you are shopping for a few bottles of wine for your next dinner party. You probably aren’t going to buy from the cheapest selections. You don’t want your guests to think you are a cheapskate, or that you have such a low opinion of them that you’d serve them plonk. Besides, you are [...]

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Placebos, Price, and Marketing

Hot on the heels of learning that more expensive wine tastes better, we find that more expensive placebos are more effective at controlling pain:

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Wine Tasting Trickery

Wine and coffee seem to be common topics here at Neuromarketing. Perhaps it’s because I enjoy both, but also because each of these beverages comes in an infinite variety of flavors and is available in varied methods of delivery. We’ve learned that the coffee sensory experience is greatly influenced by the coffee shop environment and [...]

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Wine and the Spillover Effect

Would wine thought to be from California taste better than wine from North Dakota, even if it was poured from the same bottle? It’s no surprise that the answer is “yes” – in Preschool Branding we described how even young children say branded food tastes better than identical unbranded items. For wine, California is a [...]

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Emotions, Taste, and Expectations

Neuroscientists using fMRI brain scans have shown that people pereceive different tastes depending on their expectations. Marketers can use this data to show the importance of advertising, packaging, and other factors that affect product perception.

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