Get Your Face Read!

Back in November, I mentioned that Affectiva, a firm in our neuromarketing companies list, was working on doing facial expression analysis using the webcams connected to most computers. Now, if you want to see how this works, you can watch a selection of recent Super Bowl ads with your camera turned on – you’ll see [...]

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Emotionomics

Emotionomics: Leveraging Emotions for Business Success by Dan Hill (Beaver’s Pond Press) builds on the premise that “facial coding,” the interpreting of the often involuntary expressions our faces make (sometimes called microexpressions), can be used to better understand our real emotions, reactions, and intentions. The concept of facial coding is simple in theory, if somewhat [...]

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