How is Fast Food Like An Attractive Woman?

The simple answer is that, much as viewing images of attractive women made men impatient, looking at logos of fast food restaurants caused an increase in impatient behavior. Researchers at the University of Toronto found that simply viewing fast food [...]

By |August 2nd, 2010|
  • Want vs. Should

“Want” vs. “Should” – It’s All in The Timing

Everyone is familiar with the want vs. should conflict. Do you order the loaded cheese fries as your side dish, or the steamed broccoli? You want the greasy fries, but you know you should order the broccoli. Do you cut [...]

By |August 31st, 2007|