Cialdini’s Number One Sales Rule Will Surprise You

Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.

By |November 15th, 2016|

Best of Neuromarketing – 2013

It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave a comment! […]

By |December 26th, 2013|

Flattery: A Free Way to Increase Recall

We know that flattery, a form of social reward, is a powerful tool. In Flattery Will Get You Somewhere, we saw that complimenting an individual made them feel more positively about the person bestowing the favorable comments, even when they think it’s insincere. Now, research shows that compliments aid memory! […]

By |January 17th, 2013|

Flattery Will Get You Somewhere

Many people buy into the old axiom, “Flattery will get you nowhere.” Neuromarketing readers, though, are an exceptionally bright and discerning group, and have no doubt already anticipated what comes next: new research shows that even when people perceive that flattery is insincere, that flattery can still leave a lasting and positive impression of the flatterer.

Elaine Chan and Jaideep Sengupta of the Hong Kong University of Science and Technology published their research in the Journal of Marketing Research, concluding: […]

By |February 17th, 2010|