We’ve seen some unusual fragrance concepts, but how about a scent “Made for Social Media?” The new unisex fragrance, suggestively named Erox, comes from online community operator Crowdgather (CRWG). The scent incorporates synthetic human pheromones, and, according to the announcement, it has been “proven to increase feelings of arousal, excitement, social warmth and friendliness in both female and male users.” […]
Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In Mooresville, NC, a billboard has been erected that, for parts of the day, emits the smell of grilling steak. […]
Does a better-smelling product work better? Probably not, but people will THINK it does. Research shows that people rated a better-smelling product higher in completely unrelated performance areas. Reading Whiff! The Revolution of Scent Communication in the Information Age by Brumfield, Goldney, and Gunning, I was led to The Smell Report, a white paper authored by Kate Fox and published by the Social Issues Research Centre. The paper cites two examples of consumer perceptions being influenced by scents: […]
South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh?
Eight healthy right-handed heterosexual male volunteers (20-35 years of age), having normal olfaction and no brain diseases, were recruited. During fMRI, […]