HUMMER: All About Branding

Since it was announced that GM was selling the HUMMER brand to Chinese firm Tengzhong, I’ve followed the commentary on Twitter (I’m @rogerdooley) with interest. There were a few surprises. One was that there are a lot of mindless HUMMER haters on Twitter. Despite the fact that the trucks are far from being the leading [...]

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HUMMER: Split-Brain Branding

The last few weeks have had plenty of news about the Hummer brand. The biggest news, of course, is that General Motors announced that they were putting the Hummer line up for review and possible divestment. Just a day or so earlier, Hummer continued its history-making off road run when Team Hummer and Rod Hall [...]

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