Your Brain on Super Bowl Ads

For the last few years, while fans have been recovering from an excess of guacamole and sports analysts were explaining why the winning team actually prevailed (scored more points?), small teams of neuroscientists have been at work doing their own post-game analysis: measuring which ads lit up viewers’ brains. (I’ve written about some of the [...]

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Super Bowl Ads: GoDaddy Girl 1, Neuroscientists 0

Some pundits question whether neuroscientists scanning brains with fMRI while people watch advertisements is a valid way of measuring ad effectiveness. GoDaddy.com’s buxom babe was declared a flop by neuroscientists, but drove more web traffic than any other ad.

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