Browsing Tag

green marketing

Green Marketing: Light Up Sales

"Green marketing" usually refers to using an environmental pitch to sell a product. A car creates less pollution, a paper product is made from recycled content, and so on. Results of appealing to environmental sentiment have been mixed. On…

Smiley Power: Green Marketing That Works

Could a simple smiley face on your power bill change your consumption? Utilities in various states, tired of unsuccessful attempts to encourage energy-saving strategies by their customers, are resorting to an approach based on sound…

Green Marketing Doesn’t Work

Marketing eco-friendly products isn't as easy as it might seem, particularly if the products involve some kind of sacrifice or behavioral change on the part of the consumer. Take a look at one of the supposed eco-villains, the auto…

Will Driving Habits Really Change?

Just about every news pundit on TV has declared that THIS is finally the oil price change that shocks Americans out of their gas-guzzling ways. It's hard to argue with that logic. Trucks and big SUVs are piling up on dealer lots. Consumers…

HUMMER: Split-Brain Branding

The last few weeks have had plenty of news about the Hummer brand. The biggest news, of course, is that General Motors announced that they were putting the Hummer line up for review and possible divestment. Just a day or so earlier, Hummer…