Krispy Kremes Light Up The Brain

OK, I admit it… if this story was about rats and food pellets, it wouldn’t be particularly compelling. But when scientists decide to see what your brain does while it’s looking at Krispy Kreme donuts, that’s news! Neuroscientists at Northwestern University, as part of an effort to understand how stimuli affect our brains in various motivational contexts, have examined how images of food work on our brain when we are hungry: […]

By |March 10th, 2008|
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The Hungry Customer

Food marketers love hungry customers as they are certainly in a state where tantalizing images may be particularly effective. Oddly, it turns out that hungry people may take in all kinds of information more quickly. The New York Times recently [...]

By |December 18th, 2006|