Playboy Bunnies as Social Proof?

One of the benefits of presenting at conferences is that you get to meet interesting people you might not otherwise encounter. One such individual at the Slovenian Advertising Festival was Jan Heemskerk, Netherlands-based editor of Playboy. His presentation showed how Playboy had created advertorial sections that combined pictorials with products in a way that was subtle but never dishonest. For example, a multi-page ad for Sony Bravia products was mostly photos of women using saturated primary colors – both the environments and women were painted to the same color to create a striking monochrome image. Only on the last page of the ad was there a promo for Sony, emphasizing the brilliant colors produced by the Sony displays. […]