logo design

Just about everyone has an opinion on the new Gap logo (now hastily withdrawn by the firm), and NeuroFocus has jumped on the bandwagon by conducting EEG and eye-tracking studies of consumer response to the design. Overall, they found…

I've been involved in any number of logo projects, and all too often the designs submitted are predictable and prosaic. At best, the logo designer understands enough about the business to build some aspect of the firm's identity or…