If you think that magicians and neuroscientists have little to talk about, you'd be wrong: both deal with issues like attention and consciousness, albeit in a different way. And, as it turns out, marketers can learn from both groups, and…
Magic tricks have entertained people for centuries, if not millenia. They startle and surprise the audience because the trick generally accomplishes something that appears to be impossible - a ball disappears when tossed in the air, a…
