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Build Your Authority, Persuade with Charts, More – Roger’s Picks

Your weekend reading list! […]

By |November 7th, 2014|

Six Selling Secrets From Magicians

If you think that magicians and neuroscientists have little to talk about, you’d be wrong: both deal with issues like attention and consciousness, albeit in a different way. And, as it turns out, marketers can learn from both […]

By |November 4th, 2010|

Neuroscience and Magic

Magic tricks have entertained people for centuries, if not millenia. They startle and surprise the audience because the trick generally accomplishes something that appears to be impossible – a ball disappears when tossed in the air, a tiger materializes in an empty cage, and so on. Most magic tricks exploit limitations in human perception: when we are watching the magician’s right hand, we think we know what his left hand is doing but more than likely our brains are simply filling in the blanks for us. Surprisingly, until recently scientists have largely ignored the insights into perception and cognition offered by magic. It turns out that understanding why magic tricks work may help both neuroscientists and even marketers. […]

By |August 3rd, 2008|