mark cuban

One of the common questions I'm asked at conferences and by reporters is whether neuromarketing techniques are ethical, or whether they are just one more way to manipulate consumers into buying stuff they don't need. My response to this is…

Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban If you aspire to be a corporate drone marking time until five o'clock, or until retirement, don't bother reading Mark Cuban's new book, How…