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Are Marketers Sleazy?

One of the common questions I’m asked at conferences and by reporters is whether neuromarketing techniques are ethical, or whether they are just one more way to manipulate consumers into buying stuff they don’t need. My response to […]

By |April 20th, 2012|

Business, Sport, & Mark Cuban

Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban

If you aspire to be a corporate drone marking time until five o’clock, or until retirement, don’t bother reading Mark Cuban’s new book, How to Win at the Sport of Business. If you are, or want to be, an entrepreneur, though, or even a corporate “intrapreneur,” this book will provide inspiration combined with practical advice.
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By |April 18th, 2012|