Neuroarchitecture Gets More Attention

My 2005 post, Neuroarchitecture Next Buzzword, was more premature than prescient. In the ensuing years, the idea that neuroscience had anything to offer architects received little public attention. Now, however, the field is again in the public eye. Emily Anthes of Scientific American Mind has written an excellent survey of recent research in the field, How Room Designs Affect Your Work and Mood. Among the findings detailed by Anthes: […]

By | May 12th, 2009|

Send in the NeuroArchitect – Two Feet and The Brain

We've discussed priming - the idea that an attitude or concept can be activated in an individual by subtle cues without conscious awareness - multiple times (e.g., Priming by Order, Priming the Customer, Thinking about Money) and others). Now, researchers [...]

By | May 21st, 2007|