Art, Science, and Ads

Every human culture has developed some kind of art, and scientists puzzling over art’s appeal are proposing a neuroscience-based explanation. Vilayanur Ramachandran of the University of San Diego’s Center for Brain and Cognition, along with colleage William Hirstein, some years ago proposed eight laws of artistic experience: 1. The “peak shift principle” makes exaggerated elements [...]

Continue Reading...