OK, readers, I need some input. Here’s my plan. Every neuromarketing firm says it has data showing the effectiveness of its methods. I really believe that some actually do know what they are doing. But, there’s little or no peer-reviewed research proving that one can reliably determine the effectiveness of advertising or the appeal of a product using EEG, biometrics, facial coding, etc.
So, in the interest of moving things along in the nascent neuromarketing industry, I’m planning to offer a guest article slot to any neuromarketing firm that wants to lay out work that they believe reliably shows the effectiveness of their technique in a way that would satisfy a skeptic. And, I’ll keep comments open so that you, the reader, can be part of the “peer review” process. Here’s my plan: […]