Neuromarketing Bats 1 for 6, Still Wins

In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.

By |March 3rd, 2015|

ARF NeuroStandards Report

A draft version of the product of the NeuroStandards effort by the Advertising Research Foundation is now circulating, and, unsurprisingly, it contains no standards. It does, however, sound an optimistic note for the field of neuromarketing: […]

By |November 1st, 2011|

ARF on Neuromarketing: Not So Fast

The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps unsurprisingly, the main conclusion seems to be that more research is needed. A draft of a summary document shows […]

By |March 23rd, 2011|

Neuromarketing Standards Proposed

For those who have complained about the lack of standards and universally accepted practices in the neuromarketing industry, the Advertising Research Foundation is launching a new initiative: […]

By |September 21st, 2010|