ARF NeuroStandards Report

A draft version of the product of the NeuroStandards effort by the Advertising Research Foundation is now circulating, and, unsurprisingly, it contains no standards. It does, however, sound an optimistic note for the field of neuromarketing:

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ARF on Neuromarketing: Not So Fast

The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps unsurprisingly, the main conclusion seems to be that more research is needed. A draft of a summary document shows equivocal results. On one hand, the committee found that neuromarketing techniques can “provide important, valuable new insights [...]

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Neuromarketing Standards Proposed

For those who have complained about the lack of standards and universally accepted practices in the neuromarketing industry, the Advertising Research Foundation is launching a new initiative:

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