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New Scientist Neuromarketing Story Lives On

The latest news from the neuromarketing experiment at New Scientist magazine is that sales of their August issue were up 12% over the previous year, and seemed unusually strong for August. The cover of that issue was tweaked after Neurofocus studied The bigger news, I think, is the attention that this modest experiment has received and continues to receive.

The latest to jump on the bandwagon is the New York Times: […]

By |September 7th, 2010|

Neuromarketing at New Scientist

For a field that some pundits dismiss as pseudoscience, neuromarketing scored a coup when New Scientist had Neurofocus optimize their cover design, and then wrote about the process. To be sure, the well-regarded science mag was cautious in its commentary, but they were happy to claim to be the world’s first neuromarketing-influenced magazine cover. […]

By |August 4th, 2010|