• innerscope-nielsen

Nielsen Acquires Innerscope Research

Ratings and research behemoth Nielsen is doubling down on neuromarketing by completing the purchase of Innerscope Research. […]

By |May 27th, 2015|

Consumer Neuroscience: Neuromarketing Rebranded?

No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches that use direct brain activity measurements (NeuroFocus uses EEG) and those that use techniques like biometrics, facial coding, and behavior metrics. […]

By |August 10th, 2012|
  • Nielsen

Nielsen to Acquire NeuroFocus

Nielsen, the market research giant, will acquire the portion of neuromarketing firm NeuroFocus that it doesn't already own, according to a report in MediaDailyNews. The move was apparently triggered by a bid for NeuroFocus from archrival WPP Group. Nielsen already [...]

By |May 20th, 2011|
  • Nielsen

“Neuromarketing IPO” a Success

OK, the headline is technically true but not very accurate. Nielsen Holdings, parent of investor in [fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][corrected] [...]

By |January 28th, 2011|
  • Watching TV

Social Media Ads Beat TV

Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo. Last week, neuromarketing firm Neurofocus released summary results of a study that compared the performance of the same ad when run on television and on two Internet websites, Facebook and a website controlled by the advertiser. The commercial tested was “Trip For Life,” part of VISA’s multimedia campaign built around the 2010 Winter Olympics. (Neurofocus conducted these tests for its own research purposes, not because they were commissioned by the advertiser.) […]

By |April 16th, 2010|