Nielsen to Acquire NeuroFocus

Nielsen, the market research giant, will acquire the portion of neuromarketing firm NeuroFocus that it doesn’t already own, according to a report in MediaDailyNews. The move was apparently triggered by a bid for NeuroFocus from archrival WPP Group. Nielsen already owns 30% of NeuroFocus as a result of an earlier investment in the firm (see [...]

Continue Reading...

“Neuromarketing IPO” a Success

OK, the headline is technically true but not very accurate. Nielsen Holdings, parent of investor in [corrected] neuromarketing firm NeuroFocus, raised $1.6 billion in an initial public offering on Wednesday. Not only was that 10% more than anticipated, the stock continued to trade up after the IPO. The bad news: the raise will be used [...]

Continue Reading...

Social Media Ads Beat TV

Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo. Last week, neuromarketing firm Neurofocus released summary results of a study that compared the performance of the same ad when run on television and on two Internet websites, Facebook and a website controlled by the advertiser. The commercial tested was “Trip For Life,” part of [...]

Continue Reading...