Consumer Neuroscience: Neuromarketing Rebranded?

No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches [...]

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Nielsen to Acquire NeuroFocus

Nielsen, the market research giant, will acquire the portion of neuromarketing firm NeuroFocus that it doesn’t already own, according to a report in MediaDailyNews. The move was apparently triggered by a bid for NeuroFocus from archrival WPP Group. Nielsen already owns 30% of NeuroFocus as a result of an earlier investment in the firm (see [...]

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“Neuromarketing IPO” a Success

OK, the headline is technically true but not very accurate. Nielsen Holdings, parent of investor in [corrected] neuromarketing firm NeuroFocus, raised $1.6 billion in an initial public offering on Wednesday. Not only was that 10% more than anticipated, the stock continued to trade up after the IPO. The bad news: the raise will be used [...]

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Social Media Ads Beat TV

Visa “Trip for Life” TV Spot from VisaGoWorld on Vimeo. Last week, neuromarketing firm Neurofocus released summary results of a study that compared the performance of the same ad when run on television and on two Internet websites, Facebook and a website controlled by the advertiser. The commercial tested was “Trip For Life,” part of [...]

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