The Art and Science of Becoming “Known” Mark Schaefer 7 Personal branding expert Mark Schaefer deconstructs Roger Dooley's path to becoming "known" in neuromarketing.
College Branding, Personal Branding Roger Dooley 2 Although the concept of personal branding was likely launched by Tom Peters' excellent 1997 article, The Brand Called You, the idea that others perceive you as an amalgam of personal characteristics, experience, and qualities no doubt…
