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  • Known by Mark Schaefer

The Art and Science of Becoming “Known”

Personal branding expert Mark Schaefer deconstructs Roger Dooley's path to becoming "known" in neuromarketing.

By |March 14th, 2017|

College Branding, Personal Branding

Although the concept of personal branding was likely launched by Tom Peters' excellent 1997 article, The Brand Called You, the idea that others perceive you as an amalgam of personal characteristics, experience, and qualities no doubt goes back millennia. And [...]

By |September 14th, 2010|