Keith Winter: New Emsense CEO

Keith Winter was named CEO at Emsense, a neuromarketing company that uses EEG and other technology to measure consumer response to media and ads. Winter had previously held the COO slot at Exponential Interactive, an Internet advertising company. Web […]

By |January 23rd, 2008|

Huckabee Denies Subliminal Cross

Sometimes, a shelf is just a shelf? Freud and Republican presidential hopeful Mike Huckabee might be thinking alike. Yesterday, we wrote about what appeared to be a not-too-subliminal cross image in a TV ad for Huckabee in Subliminal Religious […]

By |December 19th, 2007|

Subliminal Religious Message in Huckabee Ad

Mike Huckabee, one of various Republican presidential hopefuls, has staged a remarkable surge in the polls in recent weeks. Part of this is no doubt due to his low-key but appealing demeanor and the fact that he exhibits a sense of humor, a rare thing for politicians (at least in public). Another part has been his appeal to Christian voters – he’s an ordained Baptist minister, and hasn’t been shy about mentioning his faith. Fox News points out that his latest TV commercial takes this appeal to a new level: a brightly illuminated frame that forms a prominent cross image in the background next to his face. […]

By |December 18th, 2007|

Political Neuromarketing

I’ve been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself. The first few conclusions seem so obvious as to not require firing up a multi-millon dollar fMRI machine:

Voters sense both peril and promise in party brands.
Emotions about Hillary Clinton are mixed.
Hillary Clinton and Rudy Giuliani are on opposite sides of the gender divide.

These were among eight conclusions of a brain scan study described in an New York Times Op-Ed piece, This Is Your Brain on Politics, credited to Marco Iacoboni, Joshua Freedman and Jonas Kaplan of the University of California, Los Angeles, Semel Institute for Neuroscience; Kathleen Hall Jamieson of the Annenberg Public Policy Center at the University of Pennsylvania; and Tom Freedman, Bill Knapp and Kathryn Fitzgerald of FKF Applied Research. The details involved in reaching each conclusion may be more interesting than the seemingly bland summaries. Here’s the Hillary Clinton one, for example: […]

By |November 12th, 2007|