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25-Cent Creativity Booster

Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety – just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so. Skeptical? Read on… […]

By |July 23rd, 2010|

Daydreaming Key to Creativity

When I want to solve a problem or come up with a creative idea, I usually sit down and think about it. This could be the wrong strategy, according to University of British Columbia psychology professor Kalina Christoff. The UBC prof is an expert in the unlikely subject of daydreaming, and has released findings that our brains are MORE activated than normal when we let them wander: […]

By |June 1st, 2009|

Visual Selling

Book Review: The Back of The Napkin by Dan Roam

The Back of The Napkin: Solving Problems and Selling Ideas by Dan Roam is a meaty book for managers and marketers that explains how to turn problems and concepts into simple pictures to analyze and persuade. Roam’s premise is that people think visually, and by converting things like abstract concepts and masses of data into pictures, others will not only grasp that data more quickly but, in a problem-solving setting, find better ways to act on it. […]

By |August 25th, 2008|