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The Rivalry in Your Customer’s Brain

Decisions aren't linear conclusions - they are often a battle of competing interests in the consumer's brain. Marketers need to identify some of these rivals and back a winner with their advertising.

By |August 30th, 2011|

Apple Fanboy = Religious Fanatic?

When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the […]

By |May 20th, 2011|

Rivalry Marketing

Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly: […]

By |January 6th, 2011|