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Smells Like Social Media

We’ve seen some unusual fragrance concepts, but how about a scent “Made for Social Media?” The new unisex fragrance, suggestively named Erox, comes from online community operator Crowdgather (CRWG). The scent incorporates synthetic human pheromones, and, according to the announcement, [...]

By |June 29th, 2011|

Scent Nearly Doubles Sales

Finnish scent marketing firm Ideair used ten restaurants and bars to conduct an interesting test of the effect of scent on product sales. As reported by Reuters, five locations used only visual ads for a specific liquor brands while the [...]

By |June 17th, 2010|

Scent of a Billboard

Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In Mooresville, NC, a billboard has been erected that, for parts of the day, emits [...]

By |June 7th, 2010|

Scent Increases Product Recall

Would you prefer a scented pencil? How about a tennis ball? Tires? You might not care, or even prefer to avoid the olfactory assault altogether, but research shows you’ll remember the product better if it has a scent. [...]

By |May 28th, 2010|

First-time Scents are Memorable

We know that smells can evoke memories - think Proust's madeleine - but new research shows that first-time scents seem to merit a unique status in our brains. The researchers used fMRI imaging to judge how well people paired scents and objects a week after their first exposure...

By |December 8th, 2009|

Scent Marketing vs. Social Media

The other day, Ad Age’s CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic – he is the founder and chief marketer of the Scent Marketing Institute – [...]

By |October 30th, 2009|

Smell Better, Sell More

Does a better-smelling product work better? Probably not, but people will THINK it does. Research shows that people rated a better-smelling product higher in completely unrelated performance areas. Reading Whiff! The Revolution of Scent Communication in the Information Age by [...]

By |September 22nd, 2008|